Andrea Bocelli Box Set Le Opere

A new exclusive box set collection dedicated to the world’s most loved voice. RCS and Mondadori marketing campaigns support to the project: press (8 weeks), online (8 weeks) and in-store campaign (2 weeks).

Andrea Bocelli’s first person involvement: 8 video-interviews coordinated by Sugar and published online. Hence Andrea Bocelli himself relates first hand details on the project with exceptional simplicity and profound communication effectiveness on the audience.

Sugar products and activities: top quality packaging for the box set, video and communication contents, web promotional activities on official artist web site and social network pages.