Canon, in cooperation with Fox Network, launches “Oltre la tua prospettiva” (“Beyond your perspective”), a photo contest open to all photographers and aspiring photographers. Inspiration for the shots is to be drawn from the musical world of Erica Mou, the young singer and songwriter just recently added to Sugar’s roster
The contest is just a part of the wider Canon campaign promoting its brand new Reflex camera
Canon/Fox/Myspace web communication campaign:
- combined web/Myspace/Canon communication activities addressed to mutual media contacts - Facebook: CPC Campaign
- Myspcae: 15 milllion impressions
- Flickr: 10 million impressions
- 8.500 friends, approximately 310 photos entered, over 7.000 streamed accesses to Erica’s track “Oltre”
